What are cookies used for?
These files make it possible to recognize the user’s terminal and present the content in a relevant way, adapted to the user’s preferences. Cookies provide users with an enjoyable browsing experience and support our efforts to provide user-friendly services, such as online shopping preferences, relevant shopping carts, and relevant advertising. They are also used to prepare aggregated anonymous statistics to help us understand how a user benefits from the pages of our website, allowing us to improve their structure and content, excluding the user’s personal identification.
What cookies do we use?
We use two types of cookies: per session and fixed. The ones per session are temporary files that remain in the user’s terminal until the end of the session or closing the application (the web browser). The fixed ones remain on the user’s terminal for a period defined by the cookie parameters or until they are deleted manually by the user.
How are cookies used by this website?
A visit to this website may place cookies for purposes of:
- Website performance
- Visitor analysis
- Newsletter sign-ups
Do cookies contain personal data?
Cookies themselves do not require personal information to be used and, in most cases, do not personally identify Internet users. Personal data collected by using cookies can be used only to facilitate certain functions for the user. Data is encrypted in a way that makes access impossible for unauthorized persons.
Why are internet cookies important?
Cookies are the focal point of efficient operation of the Internet, helping to generate a friendly browsing experience, tailored to the preferences and interests of each user. Denying or disabling cookies can make some sites impossible to use.
Denying or disabling cookies does not mean you will not receive online advertising anymore – it means that it will no longer be possible to keep track of your preferences and interests highlighted by your browsing behavior.
Examples of important uses of cookies (which do not require authentication of a user through an account):
- Content and services tailored to user preferences – product categories and services.
- Offers tailored to users’ interests – retaining passwords.
- Retrieve child protection filters for content on the internet (family mode options, safe search functions).
- Limit ad serving frequency – limit the number of impressions of an ad for a particular user on a website.
- Provide more relevant advertising for the user.
- Measurement, optimization and analysis features – such as confirming a certain level of traffic on a website, what type of content is viewed, and how a user reaches a website (eg, search engines, directly, from other websites, etc.). Websites run these analyzes of their use to improve them for the benefit of users.